Are Donors Even Reading Your Emails? 13 Pro Tips to Help You Write Better Emails
Recently on our team Slack channel, our coaches shared that we send a lot of these tips to our clients about how to write an effective email, so I thought it would be a great resource to share them here so they’re all in one place for your easy reference. Here are...
Ignore My Preferences – Plan to Fail
It’s no secret that we all have our preferences about all kinds of things. Stop and think what you prefer in food, vacations, clothes, cars, friends, sports, communication, politics, movies, humor etc. It’s a huge list. And very specific. Focus on that one word:...
Eight Ways to Lose Your Donor
It’s so easy to get rid of that mid, major, or planned giving donor on your caseload. Here’s how you do it: Ignore what they are interested in. Your donor has a specific interest as it relates to the mission of your organization. One of the best ways to get rid of...
How to Report Impact During a Pandemic
During this pandemic we’ve been talking about how best to communicate with donors when you’re no longer able to meet face to face. We’ve stressed that it’s not so important how often you do that, but rather how meaningful your contact is with the donor for your...
How to Reimagine Your Money-Related Job Title
Jeff and I have said many times – and I think you probably agree if you’re here reading our blog – that this major gift thing is NOT about the money. In fact, when done well, fundraising is never about the money. Good fundraising is about helping donors fulfill...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
