What's Wrong with Sending Donors Mail?
Recently, I was at a dinner with a few colleagues in the fundraising business. One of them posed this question: “What percentage of mail today is asking for a gift from a charity?” I blurted out, “70%!” Others said 40 or 50%, and one said 85%. And the answer is?...
How Silos Abuse the Donor
It happened at a large southwestern non-profit. A woman had inherited a substantial amount of wealth from her father, and over the years (when both she and her husband were in good health) she had given this non-profit over $80 million, plus other property and even...Things Major Donors Love/Hate: Thanking & Appreciating vs. Not Being Valued
You’ve had the experience – you do something for someone and nothing comes back. Silence. Crickets. I had the experience just last week. I honestly did not set out to GET something for taking an action that should have generated an appreciative response. I just did it...
Things Major Donors Love/Hate: Telling It Straight vs. Manipulation
It had not gone well. The project Bill and Samantha had signed up for was just a tiny shred of what the MGO had sold them. And now they had questions. Tough questions. But the MGO would not answer them because he was afraid of losing their support. So he shared more...
How Do You Cultivate the Mega Donors on Your Caseload?
It’s gnawing at you. You know that there are a few donors on your caseload that, given the right relationship and an amazing offer, would have the ability to give a six- or seven-figure gift to your organization. However, you may be ignoring them a bit because you are...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
