Life Is Not All Nice and Tidy
“I don’t know what their problem is,” said the MGO. “They have a lot of money. And we all know that money takes care of everything.” And that summed up what this MGO thought of his high capacity donor’s failure to get back to him when he said he would. The donor had...
7 Ways to Give Your Donors an Amazing Experience
As major gift fundraisers, I think we do a great job of providing opportunities for donors to give, thanking them for gifts, and providing them even more opportunities to give. What I think we have more work to do on, though, is giving our donors a great experience....
How to Qualify Donors: The Process of Qualifying
If you’ve been reading this series on Qualifying Donors, you now have gone through the mind-bending exercise of creating a caseload pool. Now you can begin qualifying donors for your caseload. At this point it is important to remember why you are doing this. Just...
How to Qualify Donors: Why Qualify?
We are frequently asked, “Why are you asking me to qualify donors?” There are three reasons: Not every donor who meets your major gift criteria actually wants to relate to you. You only have so much time. You (and your organization) need to be wise stewards of the...How to Create a Dynamic Strategy for Every Single Donor
The look on her face said it all. “You want me to create a strategy for every single one of the donors on my caseload? Are you kidding me?” This is usually the reaction our team at Veritus Group gets, when we tell MGOs that this will be one of the first things they...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
