Don’t Stop Sending Direct Response Appeals to Your Major Donors
A question that Richard and I often get from development directors and MGOs is whether or not caseload donors should get regular direct response appeals (mail and email) just like the rest of the donor file. Our answer is always: Absolutely. Don’t stop sending...
The Positive Effect of Human Touch in Major Gifts
The effect a MGO has on a donor is enormous, when the donor moves from direct mail communications only to being cared for by a live, warm, caring human being. This effect is one of the least appreciated and valued economic realities of major gifts.Most people think...
Be Aware of WHO is Giving
While you are creating moves management and ask plans for your donors this summer and fall, be aware of who is giving. Almost 70% of all giving is coming from “older folks.” And they give the most. Jeff and I are not suggesting you ignore the younger donors. Nope –...Let’s Kill the Annual Appeal!
I think one of the most annoying concepts in fundraising is this thing called the “Annual Appeal.” I know a lot of universities, hospitals and small non-profits use this strategy, but I gotta tell you, it drives me nuts! In fact, I wish we could kill the whole...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
