Are You Listening to Your Donor’s Story?
Many frontline fundraisers do not think about the donor’s story as they are creating and executing their plan with that donor. That’s usually because the pressure to secure the donation has clouded the relationship. Rest assured – this is a normal situation to be in....
Why Talking About the Problem Is So Difficult
The main reason why it’s so difficult to talk about the problem that your non-profit is organized to address is that you would rather talk about yourself and all the good you’re doing. Now, hold on!! That’s not meant to be offensive. It’s meant to get your attention...
Do You Know the Deepest Longing of Your Donor?
Every human being on the face of the earth – no matter what race or gender, no matter what country or culture – every human being wants to know that they matter to someone else, to the group they are in, to their place and standing on the planet. Ask yourself the...
An Important Question to Ask Your Caseload Donor
Several nights ago I was out with some friends in Asheville, NC. We were talking about how, in relative terms, it is easier to raise funds for some causes than for others. For example, it might be easier to raise funds for orphans, animals and hungry people than for a...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
