by Richard Perry | Oct 25, 2023 | Donor Criteria, Major Donors, Mid-Level Donors, Qualification | Major Donors, Metrics, Mid-level donors, Qualifying
It’s so interesting to watch how non-profit leaders and managers decide what level of giving per year qualifies a donor for a mid-level or major gift classification. Just ask the question: “What level of giving constitutes a mid-level giver in your organization?” and...
by Veritus Group | Mar 15, 2023 | Donor Communication, Donor Relations, Major Donors, Qualifying Donors, unresponsive donors | Communication, Major Donors, Qualifying, Relationships
You probably have a donor like this on your caseload: one who gives consistently every year but never responds to any outreach from your organization. How are you supposed to communicate with a donor if they never answer any of your phone calls or emails? Before you...
by Richard Perry and Jeff Schreifels | Jan 20, 2023 | Donor Communication, Donor Relations, Giving, Major Donors, Transformational Gifts | Donor-Centered, Giving, Major Donors, Major Gifts, Transformational Gift
Among your major donors, there are maybe 2 or 3 individuals who have both the capacity and the inclination to give a transformational gift to your organization. But before they do that, they want to feel confident in the following: They need to know that they can...
by Richard Perry and Jeff Schreifels | Dec 3, 2021 | Donor Research, Major Donors, Patience | Asking, Prospecting, Relationships
It’s a funny thing about big gifts: they seem so hard to get – like trying to find a needle in a haystack. And in any given month we see scores of donor files, from some very good and prominent organizations, where there are no gifts above 5 figures – nothing above...
by Richard Perry and Jeff Schreifels | Feb 1, 2023 | campaigns, Major Donors, Major Gift Fundraising, Multi-year Pledge, Pledges, Stewardship | Cultivation, Major Donors, Major Gifts, Planning, Relationships, Stewardship
We’ve always felt that a donor who makes a pledge over multiple years is both a blessing and a curse for a major gift officer. It’s a blessing because you have “locked in” a certain gift amount over a period of years. But we’ve also seen it as a curse because it’s now...