Question of the Month: How do you communicate with major donors who never respond to your outreach, but they do continue giving?

Question of the Month: How do you communicate with major donors who never respond to your outreach, but they do continue giving?

You probably have a donor like this on your caseload: one who gives consistently every year but never responds to any outreach from your organization. How are you supposed to communicate with a donor if they never answer any of your phone calls or emails? Before you...
Question of the Month: What do major donors need to know in order to make a big gift?

Question of the Month: What do major donors need to know in order to make a big gift?

Among your major donors, there are maybe 2 or 3 individuals who have both the capacity and the inclination to give a transformational gift to your organization. But before they do that, they want to feel confident in the following: They need to know that they can...
Don’t Neglect Your Major Donors Who are Mid-Pledge

Don’t Neglect Your Major Donors Who are Mid-Pledge

We’ve always felt that a donor who makes a pledge over multiple years is both a blessing and a curse for a major gift officer. It’s a blessing because you have “locked in” a certain gift amount over a period of years. But we’ve also seen it as a curse because it’s now...