How Mid-Level Can Partner with Direct Response

How Mid-Level Can Partner with Direct Response

Now is the time to start building your annual mid-level communication plan. Does that thought overwhelm you? Is it stressful to think about how you’re going to get all the content created for the year’s plan? If you’re nodding your head yes, you’re not alone. As...
Stop Looking for More Major Donors! They’re Already in Your Donor Pipeline.

Stop Looking for More Major Donors! They’re Already in Your Donor Pipeline.

In my last blog post, I talked about the fact that today there is no excuse not to have a mid-level program. The results over the last several years have justified hiring a mid-level officer, putting together a caseload of 500-700 donors, and creating a 12-month...
Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program [Podcast Episode]

Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program [Podcast Episode]

More and more non-profits are discovering that a mid-level program is the key to a healthy donor pipeline. If you’re wondering where to find more major donors, the answer is almost always: look to your mid-level donors. But how do you know if your mid-level program is...