by Guest Contributor | Jan 30, 2023 | Direct Mail, Direct Response, Donor Communication, Mid-Level Officer, Mid-Level Program, touch points | Direct Response, Mid-level donors, Touch Points
Now is the time to start building your annual mid-level communication plan. Does that thought overwhelm you? Is it stressful to think about how you’re going to get all the content created for the year’s plan? If you’re nodding your head yes, you’re not alone. As...
by Richard Perry and Jeff Schreifels | Oct 14, 2022 | Donor Pipeline, Major Gift Pipeline, Mid-Level Program | Major Gifts, Mid-level donors, Moves Management, Pipeline Development
In my last blog post, I talked about the fact that today there is no excuse not to have a mid-level program. The results over the last several years have justified hiring a mid-level officer, putting together a caseload of 500-700 donors, and creating a 12-month...
by Richard Perry and Jeff Schreifels | Aug 8, 2022 | Donor Pipeline, Goals, Metrics, Mid-level, Mid-Level Program, Mid-Level Programs | Caseloads, Mid-level donors, Pipeline Development
More and more non-profits are discovering that a mid-level program is the key to a healthy donor pipeline. If you’re wondering where to find more major donors, the answer is almost always: look to your mid-level donors. But how do you know if your mid-level program is...
by Richard Perry and Jeff Schreifels | Mar 30, 2022 | Goal Setting, Mid-Level Program, Revenue goals | Goal-setting, Mid-level donors, Strategic Plans
While more and more organizations are waking up to realize they need to develop a mid-level program, the whole concept of mid-level donors and creating specific strategies and a program for them is still in its infancy. Let’s just start from the beginning on why you...
by Jeff Schreifels | Apr 12, 2024 | introduction cycle, Mid-Level Officer, Mid-Level Program, Mid-Level Programs, Qualifying Donors | Mid-Level, Mid-level donors, Qualifying
As you may already know, part of the Veritus Way of major gifts is to make sure you ONLY have qualified donors in your portfolio. (You can learn more about our major gifts qualification process here.) But what about mid-level? Should you qualify donors for your...