It’s Only One Major Donor
It was 1966. I had just passed my test from the Federal Communications Commission, which allowed me to operate the equipment and be a full-fledged announcer in a local radio station. I had been hired to be an on-air personality. Back then, at least in smaller...
Messaging to Donors: Content Matters – Length Doesn’t
Editors love to edit. Critics love to critique. And many writers and communications folks love to make sure you keep your messaging short and to the point. There are even seminars you can attend where the presenter drones on and on about the form of the message vs....The Plague of Technical Communication
Have you ever been in the presence of someone who is blathering away and you can barely understand what they are saying? It happens quite frequently in major gift communications. It’s called “talking over the person’s head” – communicating something beyond the...One Simple Word Changes Everything
I found the chart above to be fascinating and true for major gifts, which is why I wanted to pass it on to you. First a little background. (I am taking much of this material from a blog by James Clear.) In 1977 a psychologist, Ellen Langer, and her research team at...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
