The Case of Ruby the Receptionist
I’ve never met Ruby, but I am sure I would love her if I had. Ruby is the profile of an above-average ideal customer service person of a company in Portland, Oregon. Owner Jill Nelson founded the company in 2003 when she realized, as she puts it, that “business owners...
Don’t Write Off Older People
It happens to Jeff and me at least once a month. We are in a meeting talking about major gifts, donors and building caseloads, and someone in the room will ask: “What do you suggest we do about those young people? Shouldn’t we be talking to them and having them on...
Six Practical Ways to Get to Know Your Donor
In my last post, I wrote about the importance of taking your time to build relationships with donors. Major gift fundraising is a “long game.” This is not direct-response fundraising, where you send out an appeal and within the first 10 days of response, you how well...
You Can’t Rush a Relationship
I want you to think about your significant other or best friend. How long did it take to cultivate and build that relationship to where it is today? Most likely, a very long time. Even if you think you know that person very well, the fact is that you are still finding...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
