Do a Gut-Check with Your Portfolio
Most MGOs have an abundance of unqualified donors in their portfolios. What does your gut tell you about yours?
Most MGOs have an abundance of unqualified donors in their portfolios. What does your gut tell you about yours?
If you qualify, cultivate, steward and serve your donors well, these are the only three ways you’ll grow your portfolio revenue.
Donor research should support MGOs, not tell them what to do. That’s the manager’s job.
You cannot have some donors on your caseload delivering net revenue while others don’t.
How do you find out what drives your donors’ giving?
When you stick to the donor qualification process, you’ll eventually break through and see that it was all worth it.