Donor research should support MGOs, not tell them what to do. That’s the manager’s job.
You cannot have some donors on your caseload delivering net revenue while others don’t.
How do you find out what drives your donors’ giving?
When you stick to the donor qualification process, you’ll eventually break through and see that it was all worth it.
Spend time to these find donors, then create a bold plan to ask big. Spend a great deal of time with them, proportionately, more than other donors.
Now is a good time to check in and see what’s going on with your donors and determine whether anyone has been left behind.