Time to Plan: #3 – Refresh Your Caseload
As a major gift officer, you are delivering two values. First, you are delivering value to the donor by helping her fulfill her interests and passions through her giving to your organization. Second, you are delivering economic value to the organization so that it can...What MGOs Should Report: #5 of Measuring MGO Performance
One of the most frustrating things for managers and MGOs alike is when there is a misfire on performance reporting. The MGO is asked to report on one set of factors, finance is expecting information on another set, and the two ships pass in the night. This is a lethal...Pay for Performance? #4 of Measuring MGO Performance Series
There is quite a bit of discussion in the marketplace about what should be paid for a fully functional MGO. Jeff and I have seen annual salaries for MGOs in the teens – yes, below $20,000 – and as high as $180,000. Then there’s the question of paying for performance,...The Right Metrics: #2 of Measuring MGO Performance Series
It was an interesting conversation. I was taking the position that “meaningful connections” and amount raised are what matters in measuring MGO performance, and the manager was arguing that it was the number of face-to-face visits and amount raised. We were going back...Measuring MGO Performance: An Introduction
If there is one thing Jeff and I just love, it’s knowing how major gifts programs work. This probably comes out of our background in direct marketing where we measured everything. There is a cost revenue metric attached to most every direct marketing activity, and we...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
