The Insights I Have Gleaned by Analyzing over 1,000 Donor Files
One of the privileges I have in my work is that I get to review every donor assessment that we do. Over the last 15 years, I’ve reviewed well over a 1,000 of them. I love reviewing them because it gives me great insight on donor behavior, trends, and how much...
How to Measure Missing Money from Donors
Everyone is talking about donor attrition: “We had this many donors, and now we have this many. We lost 40%.” That is an important figure to know. But that does not tell the whole story. In fact, in Jeff’s and my mind it doesn’t tell the most important story, which...
How a Mid-Level Program Can Save Major Gifts
If you’re looking to grow your major gifts program, you need to establish a strong pipeline of donors that spans from new donor acquisition through major and planned gifts. But oftentimes, there’s not a smooth flow of donors from one level of giving to the...
Stop Prospecting!
Last week a MGO came up to me and said, “I am really frustrated that there’s no training on where to get major donors. I was at a conference on fundraising and asked several speakers this same question, and they didn’t have an answer. How do I find them?” Jeff and I...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
