Do You Need Both Revenue AND Aspirational Goals in Major Gifts?
One of my favorite strategies that we’ve implemented into our major gifts coaching is the idea of an aspirational goal. But before I get to that, let me back up and talk a bit more about how we think about and approach goal setting overall. In our major gifts system,...
Question of the Month: How do you set goals in major gifts?
Many organizations have a transactional mindset when setting goals for major gifts. But when leadership pulls a number out of a hat (think: “Raise X% more than last year”), it doesn’t honor the donor or acknowledge their passions. Instead of a blanket goal that...
Your Ridiculous Donor Goals Are Driven by a Need for Money
It is not unusual for Jeff and me, and members of our front-line team, to hear the following cry for help from mid, major, or planned giving representatives of a non-profit here in the United States or in Canada or Europe: “They just told me I have to raise 16% more...
Killing Major Gifts with Service
There are a lot of non-profits whose donor back-office services work really well. And then there are non-profits that, for any number of reasons, lack back-office staff. This might stem from a lack of funds but, more often, it springs from the mentality of an...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
