Get Rid of Your Ridiculous Mid-Level & Major Gift Classifications
It’s so interesting to watch how non-profit leaders and managers decide what level of giving per year qualifies a donor for a mid-level or major gift classification. Just ask the question: “What level of giving constitutes a mid-level giver in your organization?” and...
Question of the Month: When Should You “Disqualify” a Donor and Why?
How frequently do you move donors off your caseload? Once a year? Never? Only if they ask to be removed? Most fundraisers (and leaders) are not in the habit of regularly moving donors off of major gift caseloads, which results in caseloads that are bloated with donors...
Qualifying Donors for Your Caseload Could Take Longer
A donor must be qualified to be on a major gift caseload or portfolio. Why? Because not all donors who meet your major gift metric want to relate to anyone in your organization on a more personal basis. This is a fact. And in our experience, the ratio of those who...
Who Sets Donor Strategy?
There seems to be confusion from leaders and managers about who should be creating the strategy for how you, as a major gift officer, should be cultivating, stewarding, and soliciting your donors. Just this past week, several development directors tried to make the...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
