Donors Usually Do What They Want
You’ve probably experienced it. You decide on a course of action. You are absolutely convinced it is right. You make a decision. Then more info comes in and you change your mind because the new info has convinced you that the new direction is the course you WANT to...
How to Handle Donor Fatigue
There’s a lot of chatter about donor fatigue out in the marketplace. So, I thought I would Google it. I asked for the signs that donor fatigue is occurring. Google said: Reduced frequency of donations. Smaller donation amounts. Unresponsiveness to calls, emails, and...
How to Humanize Your Fundraising Communications
Over the past four decades, I have watched the interplay between fundraising communications based on facts and information, versus messaging that uses human and emotional terms. It has been a fascinating journey. One where all my early certainty about what is needed...
Keep Talking About Yourself and Lose Your Donor
I suppose it’s human nature – our need to talk about ourselves. Well, maybe it’s not universal across human nature… but it’s certainly a tendency or typical behavior for some people. Sociologist Charles Derber describes the trait of consistently turning a...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
