by Richard Perry | Jul 31, 2024 | Donor Attrition, Donor Communication, Giving | Accountability, Communication, Value Attrition
It’s a punch in the gut. It makes your heart stop. You start to feel anxious. You know the feeling. It’s the one you get when you discover that your good donor is decreasing their giving. And you immediately begin to look for the reason. It’s funny how this all works....
by Richard Perry | Jan 3, 2024 | Cultivation, Donor Communication, Passions and Interests | Communication, Donor Visits, Passions and Interests
It’s a good question and one that’s often asked: “How do I get a donor to respond to me, even those already giving major gifts?” Well, the answer is simple and profound. I would sum it up in this truth: a donor will engage with you if what you have to talk about is...
by Richard Perry | Mar 20, 2024 | Communication, Donor Relations, job title, Job titles | Culture of Philanthropy, Customer Service, Development Directors, Donor-Centered, Executive Directors, Jobs, Major Gift Officers, Major Gifts, Philanthropy
Jeff and I have said many times – and I think you probably agree if you’re here reading our blog – that this major gift thing is NOT about the money. In fact, when done well, fundraising is never about the money. Good fundraising is about helping donors fulfill...
by Richard Perry | Aug 7, 2023 | Connections, donor relationships, Teamwork | Non-Profits, Relationships, Retention, Teamwork
Pay attention to your donor relationships! Care for your donors! Steward your donors! There’s a lot of messaging out there that being donor-centered and donor-driven is the key to solid donor relationships and donor retention. It’s against that reality that I...
by Richard Perry | Jul 5, 2023 | Asking, Offers, Value | Donor Attrition, Donor Offers, Pipeline Development, Value Attrition
In the course of our work, we look at hundreds of non-profit donor files each year, to examine both value attrition and donor pipeline vitality – and by that I mean, is the non-profit’s donor pipeline healthy? The pipeline reports we see (more often than not) show...