You’re Using Campaigns as a Crutch!
If your non-profit has done more than two capital campaigns in its history, it’s most likely because you don’t have a strong major gift program and/or you’re using it as a crutch not to develop authentic relationships with donors. At Veritus, we have seen this...
The Wind Is at Your Back. What Are YOU Going to Do?
You may have heard that there’s a new fundraising report out called the Philanthropy Outlook by Lilly School of Philanthropy and sponsored by CCS. Basically, the report says that the forecast for 2024 and 2025 is that overall, giving will go up 4.2% and 3.9%. For...
The Satisfaction of Unclogging a Drain and What That Has to Do with Your Donor Pipeline
I don’t know about you, but I love watching Reels or TikTok videos of the drain cleaners. You know what I’m talking about? There are tons of videos of clogged drains and you watch people methodically chip away at the clog until whoosh, the drain is unclogged and the...
Question of the Month: How do you set goals for mid-level?
In mid-level, with a caseload of 500-700, it’s not realistic to set goals for individual donors as we do in major gifts. Instead, mid-level donors are organized into three tiers, and fundraisers work their plan by sending strategic touch points for each of those...
Will the Real Mid-Level Program Please Stand Up?
Words create pictures in our minds. The challenge in communication is determining if the picture in our mind matches the picture in the mind of the person speaking and vice versa. One of the coaching exercises I use to illustrate this point is to ask what someone...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
