What Would You Call the Annual Fund?
Last week I wrote about two words that I think are misused: prospect and annual (as in annual fund). If you haven’t read that post, read it now before continuing. In that post, I essentially said that we object to using the word “prospect” when someone talks about a...
How to Tell If Your Major Gift Program is Transactional
Our choice of words often carries more meaning than we might intend. You’ve had the experience, I am sure, of saying something that was meant to be more indirect than you really meant it to be, and the other person calls you out with: “Well, what are you really trying...Losing Your Best Donors is a Sign of Success
Today, we’re going to do something different on Veritus Group’s Passionate Giving Blog. We’re going to have a guest blogger. You probably already know him. If you don’t, you should. He’s one of the most brilliant fundraising minds in the business. Jeff Brooks, the...The Answer is Found in the Middle
When I visit with non-profits and I sit down with the major gift team, I rarely (if ever) hear about or see anyone from the direct-response (annual fund) team. And when I used to work for a direct-response fundraising agency several years ago and we had client...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
