Question of the Month: How do you move out of a membership, annual giving, or events-based fundraising model?
Is your organization’s fundraising strategy focused primarily on events, membership programs, or an annual giving model? While these strategies can certainly be valuable, they tend to promote a transactional giving mindset that limits the organization’s...
Moving Beyond an Events-Based Fundraising Model
This is the second post in a 4-part series on “Why the Healthcare Sector Has to Focus on Major Gifts Now!” I think the greatest positive change that the pandemic has brought to the non-profit sector is that we were forced to move away from events-based fundraising as...
Events Are Not Major Gifts
An event is not major gift fundraising, nor does it really have anything to do with philanthropy. Hosting events is a public relations opportunity for non-profits. It’s a way to get their name out and potentially engage new people in your mission. And in rare...
Moving from Transactional to Transformational
I was recently talking to Susan, a development director for a regional non-profit, and she was lamenting that she had another gala to put together. Even though this gala takes an enormous amount of time and effort from the staff, the executive director and the board...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
