The Confusion Around Marketing, Communications, and Fundraising Functions
It’s budget time. And the debates begin. How much budget to allocate for fundraising? How much for communications? How much for marketing? And those debates migrate to who owns each of the functions. One non-profit leader believes that it all belongs together, and...
Stop Dragging Your Feet: It’s Time to Take Mid-Level Seriously!
Remember last week’s blog, where I touted that Veritus clients saw their major gift revenue go UP by 22% on average, versus the national average of LOST revenue at -4%, based on the Fundraising Effectiveness Project statistics? Well, now we have our mid-level client...
New National Major Gift Revenue Numbers: 2022 Down Over 4% from 2021, but Veritus Clients Are UP 22%! Why?
I just finished reading several blogs and reflections from AFP-ICON, which just wrapped up in New Orleans, and it sounds like people are extremely nervous! Why? Because a recent report by the Fundraising Effectiveness Project shows that for the first time since 2013,...
The Danger of Becoming Your Donor’s Friend
It’s a delicate thing. If you’ve done your job right as a frontline fundraiser, as part of discovering more about how best to serve your donor’s interests and passions, you’ve likely moved into a place intimacy with that donor that feels very personal. And while that...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
