Donors Usually Do What They Want

Donors Usually Do What They Want

You’ve probably experienced it. You decide on a course of action. You are absolutely convinced it is right. You make a decision. Then more info comes in and you change your mind because the new info has convinced you that the new direction is the course you WANT to...
Do You Know the Deepest Longing of Your Donor?

Do You Know the Deepest Longing of Your Donor?

Every human being on the face of the earth – no matter what race or gender, no matter what country or culture – every human being wants to know that they matter to someone else, to the group they are in, to their place and standing on the planet. Ask yourself the...
Why Your Donor Doesn’t Talk About Their End-of-Life Charitable Plans

Why Your Donor Doesn’t Talk About Their End-of-Life Charitable Plans

“How many of your donors have made a planned gift?” A question like this, or really anything related to “planned giving,” strikes terror into your heart and the hearts of every other fundraiser I know, especially those who are not planned giving officers. The concept...
What Journalism Can Teach Us About Fundraising

What Journalism Can Teach Us About Fundraising

One of the best things we can do for ourselves is look at how someone else is doing their work and explore how to apply it to what we do in fundraising. Take asking questions, for example. Most fundraisers consider themselves able to have a congenial conversation with...
Have You Identified YOUR Passions and Interests?

Have You Identified YOUR Passions and Interests?

We talk a great deal about the incredible value and importance of learning your donors’ passions and interests, and then connecting that with the work of your mission in meaningful ways. In doing so, you move from a transactional giving mindset, where your focus is on...