by Richard Perry and Jeff Schreifels | Oct 26, 2015 | Annual Fund, Direct Response, donor promotion, turf wars | Direct Response, Donor Retention, Major Gifts, Prospecting, Uncategorized
If you succeed at moving a high-capacity general donor into the major donor category, your general donor program “loses” one of its very best donors. Of course, you aren’t losing anything at all, and it’s not a problem – it’s a major victory for your nonprofit.
by Richard Perry and Jeff Schreifels | Jun 24, 2015 | Criteria, Focus, New donors, Priorities | Discipline, Major Gift Officers, Major Gifts, Management, Prospecting, Strategic Plans, Uncategorized
There is nothing worse in major gifts than wasting time and money trying to prospect for major givers OUTSIDE the pool of the donors you currently have. It is wishful thinking and acting.
by Richard Perry and Jeff Schreifels | Apr 24, 2015 | Boards, CEO, Major Gift Fundraising | Major Gift Officers, Major Gifts, Prospecting, Uncategorized
The tough work – developing relationships with your current portfolio of donors – is actually the REAL work. Remember, these are the people who have already told you they love your mission. Love them back! Your major gift program will really take off.
by Richard Perry and Jeff Schreifels | Mar 20, 2015 | Caseload, CEO, Value Retention | Donor Retention, Major Gift Officers, Major Gifts, Management, Prospecting, Uncategorized
Your focus has to be your current caseload of donors. Not the “rich woman” on the other side of town who has a ton of capacity. Don’t allow yourself to stray off the path of minding your portfolio of donors.
by Richard Perry and Jeff Schreifels | Nov 14, 2014 | Donor-Centered, Philanthropy, Qualifying | Leadership, Major Gift Officers, Prospecting, Uncategorized
I’m angry. In my last post I told the story of an MGO who reached out to us at Veritus, desperate to understand what was wrong with her. “I feel like I’m doing everything wrong. I read your blog posts about major gifts and that feels right to me, but my boss is saying...
by Richard Perry and Jeff Schreifels | Aug 8, 2014 | Development Directors, Managing, ROI | Donor-Centered, Major Gifts, Prospecting, Stewardship, Uncategorized
What’s wrong with this picture? Could it be that the top donor of this large non-profit gave $106,000 less from year 1 to year 2? Maybe. Or that a group of $5,000 givers are just “missing in action” in year two? Yep. All of that could be troubling. But most troubling...