Why Adding Major Gift Staff is Scary
Look at it this way. Your donor file has 1,800 active major donors who have given, on average, $3,600 cumulative a year. Only one out of every three of those donors will choose to relate personally to someone in your organization. So, focus on 600 of those donors for...
How a Mid-Level Program Can Save Major Gifts
If you’re looking to grow your major gifts program, you need to establish a strong pipeline of donors that spans from new donor acquisition through major and planned gifts. But oftentimes, there’s not a smooth flow of donors from one level of giving to the...
Donor Decreases Giving – What Do You Say?
It’s a punch in the gut. It makes your heart stop. You start to feel anxious. You know the feeling. It’s the one you get when you discover that your good donor is decreasing their giving. And you immediately begin to look for the reason. It’s funny how this all works....
There Are Only Three Ways to Grow Your Portfolio Revenue
Every non-profit wants to grow their major gift revenue each year. Unfortunately, there are too many non-profit leaders and managers who think there need to be multiple strategies and a magic bullet to make that happen. Let me put you at ease. There are only three...
Speak to YOUR Donors
You may have heard something that goes like this: “Our non-profit is so unique that it just doesn’t appeal to a wide audience of major donors, and I don’t think we can raise a lot of money for our cause from individuals.” Richard and I hear this so often from...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
