Question of the Month: Which fundraising metrics are the ones that actually matter?
Many fundraising managers rely on measuring fundraisers’ activity, i.e., how many phone calls an MGO makes, the number of face-to-face donor meetings each month, or the number of asks. The problem with action-based metrics is that they don’t demonstrate results, and...
Measure Something Meaningful
I was recently at a fundraising conference and there was a session on benchmarking. The discussion evolved around measuring the effectiveness of each stream of revenue, how to do that right, whether or not that was even relevant, etc. There was no discussion on how to...
For a Path to Sustainable Growth, Look Beyond Membership Programs
Are you a non-profit leader who sees the writing on the wall that maybe your membership program has hit a plateau? If so, you’re not alone! Here’s an example of what this might feel like. The membership program or giving society that your organization has relied on...
What your AI Assistant Hears: How Confidential Is Your Conversation?
Guest post by Monika Burchfield, Client Experience Leader Growing up, I watched The Jetsons, a cartoon about the future that included robots, flying cars, video meetings, and conveyer belt wardrobes. While we’re still waiting for a few of those to become a part of...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
