Question of the Month: Which fundraising metrics are the ones that actually matter?
Many fundraising managers rely on measuring fundraisers’ activity, i.e., how many phone calls an MGO makes, the number of face-to-face donor meetings each month, or the number of asks. The problem with action-based metrics is that they don’t demonstrate results, and...
The Startling Reality of What Little Time You Have to Work with Donors
I am not and will never be a mathematician, but there is power in breaking things down using a little math to make them real. This blog grew out of a conversation I had with my incredible colleague, Erica Morris, who set me straight and also set me free in one...
Question of the Month: How do you make it feel safe to move from a transactional fundraising model to a relational model?
When you’re leading change, it can create anxiety for some on your team. If your fundraising program has always followed a more transactional approach, when you introduce a relational model, your fundraisers may wonder how they’re going to be measured now, if not by...
Founder Q&A: Is The Veritus Way Relevant to Any Fundraising Strategy?
When we talk about The Veritus Way™, we’re referring to our proven approach and structure for relational fundraising that’s focused on making meaningful connections with your donors. But does The Veritus Way still apply when you’re talking about other...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
