Do You Need Both Revenue AND Aspirational Goals in Major Gifts?

Do You Need Both Revenue AND Aspirational Goals in Major Gifts?

One of my favorite strategies that we’ve implemented into our major gifts coaching is the idea of an aspirational goal. But before I get to that, let me back up and talk a bit more about how we think about and approach goal setting overall. In our major gifts system,...
Stop Dragging Your Feet: It’s Time to Take Mid-Level Seriously!

Stop Dragging Your Feet: It’s Time to Take Mid-Level Seriously!

Remember last week’s blog, where I touted that Veritus clients saw their major gift revenue go UP by 22% on average, versus the national average of LOST revenue at -4%, based on the Fundraising Effectiveness Project statistics? Well, now we have our mid-level client...