Keep It Simple
Donors don’t want complexity. They want to know what you want, how much you need and how it will make an impact.
Donors don’t want complexity. They want to know what you want, how much you need and how it will make an impact.
Major gift officers need to be evaluated and rewarded consistently. In this White Paper, Veritus offers guidelines for specific measurements and reporting standards, as well as ways to ensure fair compensation and adequate rewards for success.
Whether you are a Development Director or MGO, you have got to unblock whatever is blocking you from leading and be bold. Leadership and donors are waiting for you to lead. It’s your job as a non-profit professional to do it.
I know there is pressure to get cash flowing into your nonprofit. But if that cash comes in at the cost of bringing in new donors, building those relationships and thinking long-term value, you’ll always be chasing cash and not creating relationships… relationships that would be much more valuable in the long run.
In order for you to be successful in helping your CEO, ED and Board do the necessary work of major gifts, YOU will have to lead and take action. You cannot sit back and wait for it to happen. It never will.
When hiring a major gift officer, you need to see if the prospective MGO is donor-centered, if they are a team player and if they can accept constructive criticism.