by Jeff Schreifels | May 29, 2024 | Change, Progress, Regression | Fundraising, Major Gifts, Non-Profits, The Veritus Way
Change is hard. But even harder is not regressing back to the old ways after change has been made. In college, I studied history. And, if you just look at the history of the U.S., whenever there is a big shift or change (take the civil rights movement, for example),...
by Jeff Schreifels | May 20, 2024 | Major Gift Fundraising, Qualification, Qualification process, Qualifying, Qualifying Donors | Major Donors, Major Gift Officers, Major Gifts, Performance, Qualifying, Relationships
I want you to be so successful at major gift fundraising that you will never want to leave your profession and quite honestly, so that you’ll stay with your current organization for at least 5 years. The only way you are going to achieve that success and longevity is...
by Jeff Schreifels | Apr 8, 2024 | Economics, Fundraising, Giving, Major Gift Programs, Mid-Level Program, Statistics | Economics, Giving, Major Gifts, Mid-Level, Non-Profits, Performance
You may have heard that there’s a new fundraising report out called the Philanthropy Outlook by Lilly School of Philanthropy and sponsored by CCS. Basically, the report says that the forecast for 2024 and 2025 is that overall, giving will go up 4.2% and 3.9%. For...
by Guest Contributor | Nov 10, 2023 | Dual Asks, major gifts, Planned Giving, Year-end Giving | Asking, Major Gifts, Planned giving
As the year draws to a close, you are likely gearing up to make the most of the year-end giving season. This is a crucial time to secure funds that will drive your mission forward. However, one strategy that often gets overlooked is the partnership between major gifts...
by Veritus Group | Sep 29, 2023 | Major Gift Planning, Relationship, Relationship Building, Strategic planning, Tiering, Transformational Gifts, Transformational giving | Donor Offers, Giving, High Givers, Major Gifts, Planning, Transformational Gift
First, it’s important to start with the basics. Before you can ask for a transformational gift, you need to have a major gifts caseload of no more than 150 qualified donors, tiered A to C, with an individual communication plan for each donor. Then, of your Tier...
by Jeff Schreifels | Aug 23, 2023 | Donor Relations, Major Gift Fundraising, Strategy, The Veritus Way | Culture of Philanthropy, Fundraising, Major Gifts, Meaningful Connections, Strategic Plans, Structure, The Veritus Way
When Richard asked me if I wanted to join his major gift consultancy back in 2009, he had already established the backbone of the strategy, structure, and process of what we now call The Veritus Way of Major Gifts. But Veritus Group itself didn’t come to life until we...