Get Rid of Your Ridiculous Mid-Level & Major Gift Classifications
It’s so interesting to watch how non-profit leaders and managers decide what level of giving per year qualifies a donor for a mid-level or major gift classification. Just ask the question: “What level of giving constitutes a mid-level giver in your organization?” and...
Question of the Month: How do you set goals for mid-level?
In mid-level, with a caseload of 500-700, it’s not realistic to set goals for individual donors as we do in major gifts. Instead, mid-level donors are organized into three tiers, and fundraisers work their plan by sending strategic touch points for each of those...
Q&A Part 2: More Questions About Mid-Level Fundraising
Welcome back to the second part of our mid-level Q&A. For those of you who may have missed our last blog, we answered questions about how to handle mid-level donors you don’t hear back from, how to qualify mid-level donors (spoiler alert, you don’t), and the...
Q&A: Answering Your Top Questions About Mid-Level
Recently, while co-hosting a live Q&A webinar with Jeff, it struck me – our community has a lot of the same questions, especially when it comes to relationship-based mid-level fundraising. In that moment I thought, “Ah ha… we need a blog on that!” Today’s blog is...
Stop Dragging Your Feet: It’s Time to Take Mid-Level Seriously!
Remember last week’s blog, where I touted that Veritus clients saw their major gift revenue go UP by 22% on average, versus the national average of LOST revenue at -4%, based on the Fundraising Effectiveness Project statistics? Well, now we have our mid-level client...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
