Major Gifts is a Long Game: Chasing a Quick Win Will Lead to a Loss
A while back, one of our Client Experience Leaders (CEL) at Veritus was talking to a major gift officer she was coaching. The MGO felt adamant about asking a certain donor for a $100,000 gift. But our CEL plead with the MGO to not ask for the gift because the MGO had...
Changing Your Major Gifts Program from Transactional to Relational
I was told about this experiment back in 1986, and it has stuck with me all these years. A teacher was given false information about the IQ and abilities of her classroom students. This changed her expectations of her students, which changed how she responded to them...
What’s Holding You Back from Personalizing Your Donor Touch Points?
I love being able to write about what’s happening right now with over 200 mid-level, major gifts, and planned giving officers that we’re working with on a daily basis. This means that I can share with you in real time some of the strategy and information we’re...
Seven Best Practices to Stand Out With Donors
Your donors don’t have time for you – until they do. How do you get to that “until they do” point in the relationship with your donor? You have to stand out. Your donor probably has five to six other organizations that are trying to capture their attention in the same...
Transitioning a Donor to a New Giving Level
Here’s a classic situation we all face in major gifts: how to transition a donor from one strategic function to another and maintain the integrity and personal touch of relationship. This is summed up in a question Jeff and I received several weeks ago: “I struggle...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
