MGOs Will Leave a Culture that Focuses on Money vs The Cause
The first reason a MGO will leave your organization is that there is a culture that focuses on money, rather than on the cause.
The first reason a MGO will leave your organization is that there is a culture that focuses on money, rather than on the cause.
To build a major donor caseload over time, you have to go back to the basics. Here’s our summary.
Major gift officers have to prioritize their caseloads. Here’s how they need to address their largest, lowest-giving group of major donors.
Major gift officers should plan to spend about 30% of their time and energy on cultivating and stewarding second-tier major donors.
Major gift officers should spend 50% of their time on their top 10 to 25 donors. Here’s what you can do with all that time.
Major gift officers who are working with a portfolio cannot treat all of your donors with the same amount of time and energy. You just don’t have time.
When you bring together the donor’s story with the story of the problem he will solve, you’ll create a new story. That story will be one of impact and of hope… of redemption and love.
Jeff and I are often asked if MGOs should be engaged in planned giving work. Without taking even a second to reply, we say NO.
A story is the life-blood of fundraising. It carries all the energy and real-life experience – it’s the feeder for all the senses, the carrier of all the emotions, and the dispenser of facts and information.
Here are some findings from a study on good listeners – and we apply them to your work with major donors.