Keep Talking About Yourself and Lose Your Donor
I suppose it’s human nature – our need to talk about ourselves. Well, maybe it’s not universal across human nature… but it’s certainly a tendency or typical behavior for some people. Sociologist Charles Derber describes the trait of consistently turning a...
The Worst Way to Start a Conversation with a Donor
The worst way to start a conversation with a qualified donor on your caseload is to bring up any topic related to money. Like… After a gift: “We received your gift of X yesterday. Wow, that was an amazing and generous gift! Thank you.” Before an ask or leading into an...
Do You Know the Deepest Longing of Your Donor?
Every human being on the face of the earth – no matter what race or gender, no matter what country or culture – every human being wants to know that they matter to someone else, to the group they are in, to their place and standing on the planet. Ask yourself the...
The Elements of a Good Touch Point
You’re creating a plan for the qualified donor on your caseload. You need some good touch points – effective and compelling – touch points that will make the donor feel known and appreciated. But what should they be? How do you know that the touch point you are...
The Four Types of Donors to Consider When Building a YMAD
As year-end approaches, so does the rush to make sure there’s a “You Made a Difference” (YMAD) piece ready for your communications in the new year. For today’s blog, I’m going to share with you a way to create impact-based touch points that are inclusive of all your...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
