Leaders, Are You Standing in the Way of Bigger Gifts?
How can non-profit leaders encourage fundraisers to make bigger asks without pressuring them into a transactional approach with donors?
How can non-profit leaders encourage fundraisers to make bigger asks without pressuring them into a transactional approach with donors?
In this Question of the Month response, Jeff and Lisa explain how fundraisers can plan to create opportunities for transformational giving.
Here are the problems you’ll encounter if you rely on donor capacity and wealth ratings as your primary method of building a portfolio.
Know those donors on your caseload – that group of 20% – who has the potential of upgrading the gifts they give. Find programs that will bring them joy.
There are some very good hidden donors in your caseload. Look for them.