18 Barriers to Effective Relational Fundraising

18 Barriers to Effective Relational Fundraising

Every non-profit organization I’ve encountered has some kind of barrier that prevents a donor from freely giving to their heart’s content to that organization. Let me list a few: No donor acquisition strategy. A poorly developed donor cultivation strategy where they...
It’s a Strategy, NOT a Department

It’s a Strategy, NOT a Department

It’s not surprising. We are so into ourselves that we forget what fundraising all is about. We are so regimented in our thinking that we lose sight of donors. What am I talking about? The pervasive need that non-profits have to turn a fundraising strategy into a...
Q&A Part 2: More Questions About Mid-Level Fundraising

Q&A Part 2: More Questions About Mid-Level Fundraising

Welcome back to the second part of our mid-level Q&A. For those of you who may have missed our last blog, we answered questions about how to handle mid-level donors you don’t hear back from, how to qualify mid-level donors (spoiler alert, you don’t), and the...
Stop Dragging Your Feet: It’s Time to Take Mid-Level Seriously!

Stop Dragging Your Feet: It’s Time to Take Mid-Level Seriously!

Remember last week’s blog, where I touted that Veritus clients saw their major gift revenue go UP by 22% on average, versus the national average of LOST revenue at -4%, based on the Fundraising Effectiveness Project statistics? Well, now we have our mid-level client...