Stop Using Donor Wealth Ratings to Build a Portfolio

Stop Using Donor Wealth Ratings to Build a Portfolio

I can’t believe I’m still writing about this, but in talking to many MGOs recently, we’re still returning to this issue: using donor capacity rankings (or wealth ratings) as the first criteria when building a major gifts portfolio. Just recently I heard of a large...
Do You Know the Deepest Longing of Your Donor?

Do You Know the Deepest Longing of Your Donor?

Every human being on the face of the earth – no matter what race or gender, no matter what country or culture – every human being wants to know that they matter to someone else, to the group they are in, to their place and standing on the planet. Ask yourself the...
Two Simple Steps Helped a Donor Go from $50,000 to $1,000,000

Two Simple Steps Helped a Donor Go from $50,000 to $1,000,000

Just recently, one of our coaches at Veritus posted in our Slack celebrations channel about an MGO she is working with. This MGO grew her relationship with a donor who gave $50,000 in 2020 and then recently gave a $1,000,000 gift, with more to come. How did the MGO do...
Question of the Month: What do major donors need to know in order to make a big gift?

Question of the Month: What do major donors need to know in order to make a big gift?

Among your major donors, there are maybe 2 or 3 individuals who have both the capacity and the inclination to give a transformational gift to your organization. But before they do that, they want to feel confident in the following: They need to know that they can...