Six Reasons for Major Gift Officer Failure
There are very few reasons for failure in the major gift business. MGOs either aren’t right for the job, the nonprofit fails to support her properly, OR the right MGO is doing the job in the WRONG way.
There are very few reasons for failure in the major gift business. MGOs either aren’t right for the job, the nonprofit fails to support her properly, OR the right MGO is doing the job in the WRONG way.
Here are the seven most common situations we hear from new MGOs who get discouraged by their situation.
The job market for great major gift officers is good. But that doesn’t mean all non-profits are the right fit for you – even if the money seems really good.
If you can create an environment for your non-profit like I’ve outlined here, you will be able to attract good talent in a major gift officer, even when that talent is scarce.
The back office is just as important as any donor-facing activity. We simply need to get that fact into our heads and into our practice as fundraisers.
In this White Paper, we’re going to show you the outlines of how to start your own program, no matter how large or small your organization. Follow these steps, and you will be on your way to establishing a robust major gift program, which will lead to engaged donors and increased revenue for your mission.