Don’t Forget to Be a Human!

Don’t Forget to Be a Human!

It’s surprisingly easy to fall into a rhythm where you forget the human side of your relationship with a donor. You get focused on arguably important things like impact reports, client stories, and ask amounts. But in the rush of everything, are you forgetting about...
Question of the Month: How do you get donors to engage?

Question of the Month: How do you get donors to engage?

We get this question from major gift officers all the time: “How do I get a donor to talk to me?” At any given time, our staff at Veritus is working with over 200 mid-level and major gift officers, so we’re always learning and exploring new ways to connect with...
Are You Listening to Your Donor’s Story?

Are You Listening to Your Donor’s Story?

Many frontline fundraisers do not think about the donor’s story as they are creating and executing their plan with that donor. That’s usually because the pressure to secure the donation has clouded the relationship. Rest assured – this is a normal situation to be in....
The Case for Fundraising Metrics That Actually Matter

The Case for Fundraising Metrics That Actually Matter

Something that has been irritating me lately is that I’m hearing how non-profits, worried that 2023 was not as good financially, are going back to using old metrics to “manage” frontline fundraisers. It seems that we cannot learn from the past, so we have to continue...