by Jeff Schreifels | Aug 5, 2024 | Qualifying Donors, Transactional Giving, Transformational Gifts | Qualifying, Relationships, Transformational Gift
Disasters, events, workplace giving and membership donors…everyone is trying to crack the code on how to turn these “transactional donors” into “transformational donors.” I have the answer. But you are not going to like it. You’re not going to like it because while...
by Richard Perry | Jun 24, 2024 | Communications, Fundraising, Marketing, Volunteers | Communication, Fundraising, Marketing Plans, Non-Profits, Relationships, Volunteering
The subject of volunteers in the non-profit fundraising, marketing, and communication sector has been an interesting and troubling journey over my last 45+ years of doing this work. Interesting in that there has been a huge volume of volunteer talent that has been...
by Jeff Schreifels | Jun 17, 2024 | Donor Communication, Meaningful Connection, Relationship, Relationship Building, Relationship Fundraising | Communication, Donor Conversation, Meaningful Connections, Relationships
It’s surprisingly easy to fall into a rhythm where you forget the human side of your relationship with a donor. You get focused on arguably important things like impact reports, client stories, and ask amounts. But in the rush of everything, are you forgetting about...
by Guest Contributor | Jun 12, 2024 | Donor Relations, Money, Relationship Fundraising | Communication, Culture of Philanthropy, Curiousity, Donor Conversation, Donor Offers, Fundraising, Money, Relationships
What is the ‘yes’ your donor can offer? I recently listened to a Life Kit segment on NPR’s All Things Considered program on the topic of tips for lending money to friends and family. The hot take was, don’t. It can complicate relationships. Well, yes. The...
by Jeff Schreifels | Jun 3, 2024 | Communication, Donor Communication, donor engagement, Fundraising | Cultivation, Donor Conversation, Fundraising, Major Donors, Meaningful Connections, Relationships
We get this question from major gift officers all the time: “How do I get a donor to talk to me?” At any given time, our staff at Veritus is working with over 200 mid-level and major gift officers, so we’re always learning and exploring new ways to connect with...
by Jeff Schreifels | May 20, 2024 | Major Gift Fundraising, Qualification, Qualification process, Qualifying, Qualifying Donors | Major Donors, Major Gift Officers, Major Gifts, Performance, Qualifying, Relationships
I want you to be so successful at major gift fundraising that you will never want to leave your profession and quite honestly, so that you’ll stay with your current organization for at least 5 years. The only way you are going to achieve that success and longevity is...