Why Most Fundraising Is Ineffective

Why Most Fundraising Is Ineffective

by | Feb 23, 2024 | , , , , , , | Executive Directors, Fundraising, Hiring and Retaining Staff, Leadership, Management

If the main purpose of a non-profit is to address a societal problem, then it follows that securing the resources to address that problem is the other major objective. I talked about this in a blog I wrote earlier this year. But why does securing the resources...
The Case for Fundraising Metrics That Actually Matter

The Case for Fundraising Metrics That Actually Matter

by | Jan 22, 2024 | , , , , | Data, Donor-Centered, Evaluation, Meaningful Connections, Metrics

Something that has been irritating me lately is that I’m hearing how non-profits, worried that 2023 was not as good financially, are going back to using old metrics to “manage” frontline fundraisers. It seems that we cannot learn from the past, so we have to continue...
Patience and Persistence: The Heartbeat of Successful Fundraising in 2024

Patience and Persistence: The Heartbeat of Successful Fundraising in 2024

by | Jan 8, 2024 | , , , , | Culture of Philanthropy, Donor-Centered, Focus, Fundraising, Relationships

Well, it’s a new year! And as we welcome the new year, it’s a time for reflection, anticipation, and, most importantly, recommitment to your core values as fundraiser. Here at Veritus Group, the stories I’ve heard over the past year from our team are both...
Founder Q&A: What does your non-profit’s structure have to do with success?

Founder Q&A: What does your non-profit’s structure have to do with success?

by | Oct 27, 2023 | , , , | Donor-Centered, Finance, Fundraising, Management, Non-Profits, Planning, Structure

The structure of a non-profit has everything to do with whether the organization is running effectively and efficiently, and whether the donor is experiencing the best the organization can offer. When every function of the organization is aligned in support of the...