Question of the Month: How do you get donors to engage?
We get this question from major gift officers all the time: “How do I get a donor to talk to me?” At any given time, our staff at Veritus is working with over 200 mid-level and major gift officers, so we’re always learning and exploring new ways to connect with...
Are You Listening to Your Donor’s Story?
Many frontline fundraisers do not think about the donor’s story as they are creating and executing their plan with that donor. That’s usually because the pressure to secure the donation has clouded the relationship. Rest assured – this is a normal situation to be in....
I Don’t Like the Term “Moves Management”
I know that at one point, the term “Moves Management” was helpful. It was a way to understand the stages around a relationship with a major donor (identification, cultivation, solicitation, stewardship). I mean, I get it – before the introduction of moves management,...
Why Your Donor Doesn’t Talk About Their End-of-Life Charitable Plans
“How many of your donors have made a planned gift?” A question like this, or really anything related to “planned giving,” strikes terror into your heart and the hearts of every other fundraiser I know, especially those who are not planned giving officers. The concept...
Get Rid of Your Giving Club
I was talking to a prospective client recently who was interested in starting a new mid-level program, and all they wanted to talk about was what they would call their giving clubs and the subsequent incentives so that donors would give more. I was like, “Why do you...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
