Question of the Month: Which fundraising metrics are the ones that actually matter?
Many fundraising managers rely on measuring fundraisers’ activity, i.e., how many phone calls an MGO makes, the number of face-to-face donor meetings each month, or the number of asks. The problem with action-based metrics is that they don’t demonstrate results, and...
For a Path to Sustainable Growth, Look Beyond Membership Programs
Are you a non-profit leader who sees the writing on the wall that maybe your membership program has hit a plateau? If so, you’re not alone! Here’s an example of what this might feel like. The membership program or giving society that your organization has relied on...
What Does The New Phone Etiquette Mean for Your Donor Calls?
I recently re-read an article in the Washington Post on the new phone etiquette. Their hot take? “Text first and never leave a voice mail.” And while I get the sentiment behind that, it’s not universal – certainly not when it comes to communication with donors, many...
Get Your Donors to Stop Stressing About How the Money is Spent!
Donors worry too much about how their money will be spent. That’s the growing sentiment of many progressive non-profits. Recently, I read a January 2024 Special Report in The Economist, No-strings philanthropy is giving charities more decision-making power, that...
Patience and Persistence: The Heartbeat of Successful Fundraising in 2024
Well, it’s a new year! And as we welcome the new year, it’s a time for reflection, anticipation, and, most importantly, recommitment to your core values as fundraiser. Here at Veritus Group, the stories I’ve heard over the past year from our team are both...TOP RATED PODCAST
Twice monthly, Richard and Jeff address current topics and classic problems in major gift fundraising.
