What Kind of Home Have Your Created for Your Donor? (#1 of 6)

What Kind of Home Have Your Created for Your Donor? (#1 of 6)

This blog post is the first in a series of six titled, “The House Your Donor Lives In.” It’s good to be home. You’ve said that many times, haven’t you? I have. There is something about coming home – where things are familiar, where you feel you belong,...
Are You Listening to Your Donor’s Story?

Are You Listening to Your Donor’s Story?

Many frontline fundraisers do not think about the donor’s story as they are creating and executing their plan with that donor. That’s usually because the pressure to secure the donation has clouded the relationship. Rest assured – this is a normal situation to be in....
Why Most Fundraising Is Ineffective

Why Most Fundraising Is Ineffective

If the main purpose of a non-profit is to address a societal problem, then it follows that securing the resources to address that problem is the other major objective. I talked about this in a blog I wrote earlier this year. But why does securing the resources...